What is Growth Hacking?
Growth hacking is a process of rapid experimentation across marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business.
A growth hacker is not better than a marketer. They are just different. Every decision they make is based on growth and customer acquisition. When starting and building a business, the primary focus should be growth.
Growth hacking isn’t about being unethical or some crazy, good computer programmer. It is about having a narrow focus on growth with the help of analytics and research to uncover tactics and strategies to move a business forward.
Why Local Growth Hackers?
I have always been interested in growth hacking, but when reading and researching the topic, it is always about tech startups.
This is great, but I wanted tactics, strategies, and ideas for starting and growing local businesses.
Welcome to LocalGrowthHackers.com!
The goal of Local Growth Hackers is to provide content, guides, and the latest best practices for growing your local business. We will discuss mostly online strategies, but offline tactics may surface as we cover different local business categories.
These aren’t some half-assed marketing gimmicks that you churn and burn.
We implement, test, and improve growth strategies that can scale with your business.
On paper the business funnel is pretty simple:
Attract and driving new visitors Convert visitors into customers Retain customers
The problem is most businesses don’t know the source of a new lead, their conversion rate, top performing marketing channels, what keywords driving new customers, etc..
These are all areas that need to be continuously analyzed and improved to increase your conversion rate and intelligently grow your business.
My name is Brad Williams. I started down my online ventures doing front-end development and digital marketing at a couple of agencies around the Dallas-Fort Worth metroplex.
I now help local businesses drive and convert traffic into paying customers. I also am the owner and partner of a several service-based businesses serving the DFW community.
All the content shared on this blog is knowledge gained from managing client and personal digital marketing campaigns throughout the years.
Your growth and marketing strategies should always be evolving with the internet and local business landscape. Be the leader in your local niche!
Feel free to reach out and connect with me on your favorite social media platform! I always enjoy helping.
If you own a local business, it is time to grow! Use the strategies and tactics on Local Growth Hackers as your guide.
If you have any questions, don’t hesitate to contact me.